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#SmileMileQuincy: initiative encourages gem city tourism promotion

S(MILE) Quincy initiative

The Quincy Area Convention & Visitors Bureau now has a new initiative to promote tourism in the Gem City.

This past weekend, the Bureau unveiled the "Smile Mile."

Executive Director Holly Cain said the mile stretches along Maine street, with stops at Quincy's most popular attractions.

Visitors are given a list of places to see and are encouraged to use the hashtag #SmileMileQuincy.

"We're always again telling visitors to do this, but we've always known that we need to give visitors the tools so they can do it themselves, and see our great assets year-round and this piece really allows them to do so," Cain said.

Cain says the brochure also doubles as a post card.

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