The Ice Bucket Challenge has become a viral sensation and raised millions of dollars for the ALS Association.
Earlier Saturday, a non-profit organization decided to put its own twist on this challenge to raise money for veterans.
"My feeling is we can never do enough for any veteran and homeless veterans have kind of fallen through the cracks," Dave Ulrich said.
Ulrich said he would do pretty much anything for a veteran.
It's no surprise he brainstormed an idea to help down-on-their luck veterans.
"A couple of weeks ago I called Doug and I said, "Hey, what about if we did an Ice Bucket Challenge and we gave all of the money to homeless veterans"," Ulrich said.
Doug Friend praised the idea.
Friend is a veteran himself who started Heroes Coming Home in June of 2011.
"We get the houses donated and then we rehab them. And get them in good condition to house the veterans," Friend said.
Friend's base of operation is out of Independence, Missouri and he holds four to five fundraisers every year.
But he's been looking for a way to crank up the volume and let his cause be heard nationally.
"The overall goal is to get everybody off of the street, because no one deserves to be homeless," Friend said.
Ulrich's vision is the perfect way to do it.
They got more than 20 people to donate; and raised a few hundred dollars.
That means Ulrich had to be hit with more than 20 buckets of ice cold water.
"I'm not too bad. I'm feeling pretty good. My head is pretty cold. That's the worst part," Ulrich said.
After each splash, Ulrich filmed a personalized thank you to each donor.
Friend couldn't thank Ulrich enough for being such a good sport.
"We were going to go for the Guinness Book of World Records, but didn't quite make it. And he's just an awesome man," Friend said.
Ulrich hopes this icy effort will help get people to pay more attention to the homeless veteran problem in America.
"It's not just the money. It's the awareness, people understanding that there's so many vets out there that are homeless," Ulrich said.
Since Friend started Heroes Coming Home, he has taken eight people off the street.