State officials plan to hit the airwaves to warn Iowans about the dangers of a legal yet potent substance while seeking a ban.
The substance, sold under the labels "Spice" and "K2", is a synthetic version of marijuana.
It's billed as incense and its package warns against human consumption, but it has been linked to the recent death of a Indianola teen.
Gov. Chet Culver announced on Monday that he wants the public health department to start a public information campaign against the substance.
It will likely include public service announcements on radio and TV.
Some lawmakers plan to pressure the shops that sell it and then ban the substance in the next legislative session.
Information from: The Des Moines Register, http://www.desmoinesregister.com